“HeroAid at the Finish Line is a clear benefit to the Spartan Racer with more electrolytes per ounce and 80% less sugar than the leading Sports Drink. Having conquered many Spartan races to challenge myself over the years, I took inspiration from those experiences as I developed the brand. HeroAid was created to debunk the notion that premium hydration drinks are only for professional athletes; we encourage everyday people to push their comfort zones and ‘Answer the Call’ to live an active lifestyle.  Spartan and HeroAid could not be a more authentic and synergistic brand partnership that results in exceptional value for our warriors. I’m thrilled to build HeroAid within this community.”

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--Joseph Nickell, CEO Clear Cut Brands